The decision to halt the project is a good idea. Facebook will continue to seek an increasingly younger user base to Instagram as well as its well-documented issues and perhaps the user feedback which feeds its targeted ad machine.
The company is putting off its announcement — possibly just for a moment to avoid the pressure of legislators, critics, the media, and the officials for child development, Facebook has stated it will “pause” its work on a “kids'” version of its video and photo-centric Instagram application.
However, what’s not evident is how serious Facebook is taking into consideration the concerns of parents and professionals. The company’s decision to stop the project shows that it intends to attract an increasingly younger user base to Instagram as well as its well-documented negative effects and even the possibility of user profiling which feeds Facebook’s targeted ads machine. This ad machine obviously has caused to the company to become one of the top-rated commercial sites in the world.